Which Reality?

markzuckerbergVirtual Reality is all the rage again. Last week Mark Zuckerberg extolled the joys of not only being able to see and interact in virtual worlds but to be able to record those special moments, yourself, using a 360 degree camera. Up until now, we have had to rely on filmmakers and researchers to develop the VR content using expensive equipment and powerful software. But it seems, sometime soon we will be able to get our hands on the technology and start capturing birds in flight, cars racing past and our dogs doing tricks – so that our friends and ourselves can see and share them from all angles. For Zuckerberg, a recent father, it was imagining being able to capture his daughter’s first steps that caught the headlines:

“I hope we have a 360 camera that can capture the whole scene, so if my family isn’t there to experience it, I can send it to them afterwards — or it would be real-time enough where I could stream it to them live. They could put on a headset or get a message and feel like they’re really there and experiencing it.”

What a wonderful sentiment. But I wonder how much better the experience will be than existing ways of capturing those special moments, like using smartphone video or GoPro or even a cheap and cheerful camera – that can be quickly uploaded to Instagram or Facebook or WhatsApp or whatever – for all to see at the press of a button or a swipe of the phone. With VR it requires donning a headset to see the content. For many that could be a step too far. While the headsets will come down in price and every household will be able to afford one for Christmas – it is likely to not be the best quality. For an unknown number of people (could be quite high) it will make them feel claustrophobic, nauseous or headachy. Also overlooked in the current hype and fanfare about VR, is that the headsets are like toothbrushes – fine for you to wear but not for anyone else to use. They can pick up human scent, especially hair sweat – being worn so closely to the head – meaning they can get very smelly and unhygienic. It is likely that no one wants to don the VR headset of a teenager gamer anymore than they would want to try on their sneakers.

phphh9njx The few times I have tried on an Occulus Rift headset it has been sanitized for me with a sterilized wet wipe. Even then, I detected a slight whiff of the last person who wore them. Can’t see people getting the wet wipes out every time they want a quick VR fix. Of course we could each own our own headset but you might find out you don’t like the smell of your own head. I suspect the first generation of VR headsets targetted at the general market will go the way 3D glasses went – those that had to be worn for 3DTV. Most have fallen into disuse, disrepair or got lost behind the back of the sofa.

giphy Besides wearing a VR headset makes people look weird and as this video attests, it is also terribly anti-social. You immediately shut yourself off from the rest of the world in ways that other technologies don’t. While it can be very annoying to be shut out when someone answers a call or checks their phone when you are in a conversation with them – you can look away, fiddle with your own phone or give them a glare to let them know how you feel. When someone goes into VR forget it.

3ddisposeOf course you could meet others in the guise of avatars in a VR world and have lots of fun. That possibility has been around for year for gamers. Other areas, such as training and overcoming phobias like fear of flying have also been benefitting from the application of this technology for a while. The leap from this to everyday viewing and sharing of moments is still a leap of faith. Having said that – when the first disposable 3D cameras came out back in the mid 90s I was bowled over by the 3D postcard photos they created. And spent a happy few months playing with them. Then they just disappeared off the shelf. Whatever happened to them?

imagesMy money is on augmented reality being the winner. Microsoft’s HoloLens looks amazing. Where it differs from VR is in the nature of the wearable and the digital augmentation. The wizardry behind HoloLens, will allow the user to still see and engage with the real world while also interact with all sorts of overlaid 3D content on that world. It is still very much a technology for the individual but at least you will be able to see what the rest of the family is up to in the living room or whether the real family dog wants some attention.

Swallowed Up

the-oculus-rift-virtual-reality-headset-will-blow-your-mindThere has been a lot of online chatter about Facebook’s two recent big buyouts of minnow companies; a whopping $19 billion for WhatsApp and a further $2 billion for Oculus Rift. The first has millions of users and the second is the latest must have gadget for gaming that hasn’t even hit the streets yet – virtual reality goggles. And it was only last year Facebook spent $1 billion on buying Instagram.

One can’t help smiling for the bought out folk; many of whom will have or will become millionaires, thanks to Mark Zuckerberg’s latest spree. It would not surprise me if every geeky school kid’s dream now is to be part of a promising start-up that Facebook then acquires for billions. A bit like when every aspiring artist in the 90s hoped that Charles Saatchi would drop by their end of year art college show and buy up all of their work for lots of money.

In total, Facebook have now hoovered up at least 46 companies. According to Wikipedia most of these are ‘talent acquisitions’ that are then shut-down. Mark once said, “We have not once bought a company for the company. We buy companies to get excellent people… One of the ways to do this is to focus on acquiring great companies with great founders.”

But there must be more that Facebook intends to do with its recently procured ‘billions bounty’ than swallow up bright sparks. Getting the very best people doesn’t cost that much. After all, we can attract some of the best PhD students and professors at UCL for a fraction of a fraction of a fraction of that. They are onto something bigger and more daring. Mark is moving into the world of UX, “we feel we’re in a position where we can start focusing on what platforms will come next to enable even more useful, entertaining and personal experiences.” He is gearing up for the next big thing – post social media. Instead of looking down at a mobile 2D screen we will be interacting with our friends in the here and now through 3D goggles. It will be an intense immersion that gamers all dream of. Moreover, it will be able to overlay the virtual and physical environments to appear seamless, where digital avatars and objects will populate a world of real people and objects. If we suspend our disbelief we will find it difficult to know what is actual and what is digital.

While many companies and academic researchers have been working on the ultimate Virtual Reality dream for a while, it seems Oculus Rift were moving full steam ahead of the game. A colleague at UCL, Will Steptoe, has been experimenting with overlaying webcams on the Oculus goggles to enable virtual and video spaces to fuse into one, in order to create a truly immersive augmented reality experience. In doing so, he hopes to blur the lines between what is real and what is virtual. It looks pretty cool and not surprising he is in big demand.

But could an immersive Facebook truly enhance our experience of how we interact and communicate with people remotely? How many of us would don a pair of VR goggles, 10 or more times a day (the average number of times someone looks at Facebook on their mobile each day is 14) in order to teleport to a friend’s party, go for a walk in the park, or just hang out, without ever leaving their living room?

While there have been numerous attempts over the last 30 years to create such virtual social spaces, notably Second Life, the Oculus Rift may just have that specialness that will make it happen – provided it can overcome the perennial problems of lag and motion sickness. But it could still be too soon for most of us to contemplate.

fig_02_02 Remember the hype for 3D TV a few years back. Lots of people excitedly bought them but then stopped watching them quite soon afterwards. According to a recent survey 8 out of 10 regret having bought one. Eyestrain, headaches and discomfort are common complaints. Having to share the limited set of glasses that came in the box with everyone in the family plus friends has proven to be one step too far. Many other problems, too, have been discussed by Ted Kritsonis. One wonders if Facebook might have bitten off more than it can chew. But at least they will have secured another sizeable chunk of hot talent.

In my view, nothing beats seeing amazing fish and coral in the real sea, wearing only a good old fashioned snorkelling mask. Yet.
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